schema.org is a collaborative, community activity with a mission to create, maintain and promote schemas for structured data on the internet, on the web pages, in email messages and beyond.
Schema.org vocabulary can be used with many different encodings. including RDFas, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can be easily be extended through a well documented extension model. Many applications from Google, Microsoft, pinerest, Yandex and others already use these vocabularies to power rich, extensible experiences.
Schema.org is sponsored by Google, Microsoft, Yahoo and Yandex. These vocabularies are developed by an open community process using the public-schemaorg@w3.org mailing list and through Github.
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