three possibilities for push are
Schedule based - when there is a known upcoming event, say black friday etc, push message can be scheduled
Real-Time - Based on user activity, for e.g. when user is going into a specific section of the application
One important item to discuss is that it is the first 30 days after installing the app initially
From iOS 7.1 onwards, app doesn’t have to be in opened in background to be able to receive iBeacon messages. It can be in closed state as well.
One interesting thing is that when the user gets the directed notification or beacon, then application can open directly to that page. and the page data can be html that can be
opened in web view or uiwebview and show the continent directly there.
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