It was quite surprising when saw the news on Phonescoop about Samsung new Mobile platform bada. Here are the few details could collect from internet about this.
- It is a New Mobile platform newly introduced by Samsung - But open to world
- Developers can write applications on it with some level of device access
- SDK to be released on early December
Marketing Strategy
Looks like the marketing strategy is around developer community. The SDK is planned to be released early in december and developer contests are being organized. The strategy appears to be pretty much like any other new platform being introduced to the market. The concept will probably penetrate a mass market because of the fact that the platform is targeting the phones those are less than smart phones. More applications to regular feature phone users. However, it looks to be more than a feature phone because of the fact that they are targeting the touch devices as well. The platform entering to the market in a touch phone.
The following are the questions shooting across in mind when read few things about the Bada OS/platform. The questions to be answered when the platform is launched.
- How open the platform is? - In otherwods how much touch of proprietariness in the platform? Heard that it is based built on top of Linux
- How to code on this platform? Do they support multiple development languages?
- How the app store will be? - Apps can be downloaded outside app store? - or a closed box?
- How can user submit applications?
- Developer need to have paid account to develop apps?
- Will it co-exist with other platforms? such as Brew/Java ME?
- Does this platform support widgets?
- How long the platform will be in its infancy ? - Do they have enough armory in the first version or they are planned to be added in its evolution?
- Who will be the most biggest defender for this platform
- Why don't Samsung go with Android platform? - From a few blogs, read that Bads OS should stand alongside Android in company's portfolio.
- What would happen to LiMo? - Samsung is actively a part in LiMo foundation along with other OEMs as of now.
Need to wait and see what is in the box!
Although some of the predictors already said Samsung entry into the market is little late when there are many platforms such as Android, RIM and Nokia Shore up its smartphone business with its Meamo devices in market. Undoubtedly competition will be fierce.
Sidebar, Samsung plan is to have the Bada as its primary target in coming years. The below graph reflects it. (source: gsmarena.com)
11/16/09 - Just assured once again that Bada is not an OS. But it is a software layer Samsung has added to its existing proprietary OS allowing thirdparty application developer to develop apps for this platform. Bada Can also run on top of Linux. The reason Samsung wanted to have such a platform is because Samsung realized that a smartphone cannot exist without lot of applications.
11/22/09 - a much valuable information on this stuff got today. According to ROA group, a mobile industry consulting company, bada is a customized version of Nucleus OS which is a real time OS developed by mentor graphics. Samsung has renewed the license contract with AT Korea, the reseller of Mento graphics. They enhanced RTOS and its UI framework to enable application installation and operation. It has ability to change feature phone to smartphones.
Another interesting fact is that Samsung has been using Nucleus OS in good number of already existing mobile phones including the multi-million seller samsung jet. There are some advantages using Nucleus OS. It allows multitasking capability and having Touchwiz UI running on the OS.
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