Veo 3 is Google’s latest AI video generation model, announced at Google I/O 2025. It transforms text or image prompts into high-definition videos, now with native audio integration. This means Veo 3 can generate synchronized dialogue, ambient sounds, and background music, producing clips that feel remarkably lifelike.
At the moment, Veo 3 is only available in the U.S. and only through Flow, Google’s new AI-powered filmmaking interface. To access it, you’ll need an AI Ultra plan, which costs $250/month (about $272 with tax).
Creating an Ad
For my first test, I wanted to create a one-shot ad for a fictional mint brand called Mintro. The idea: something short, punchy, and memorable. I imagined an awkward, relatable moment—something that could work as a quick scroll-stopper.
Here’s the setup: two work colleagues stuck in a crowded elevator, face-to-face, the kind of space where confidence (and fresh breath) matters. To break the tension, one drops a line that’s equal parts tragic and hilarious:
“I once sneezed in the all-hands and clicked ‘share screen’ at the same time. No survivors.”
Then the ad would cut to the Mintro logo, along with the tagline:
“Approved for elevator talk.”
If you want to follow along, use the visual instructions in this image to create a video with Veo 3:
Veo 3 delivers something that feels fundamentally new: coherent, sound-enabled video from natural language prompts. That alone sets it apart from everything else I’ve tested.
Sure, it has its flaws—prompt drift, lack of full Veo 3 access in key tools like Scene Builder, and occasional visual glitches—but the core experience is genuinely exciting.
What stands out is how close it already feels to a usable creative pipeline. With a bit of editing and some careful prompting, you can go from idea to storyboard to a working short project in under a few hours. Add in character consistency (even if it’s a bit fragile), audio baked into the output, and support for modular workflows, and this starts to look like a serious tool.
Veo 3 Best Practices
When you first get access to Veo 3 through Flow, you’ll start with 12,500 credits. Each video generation consumes a chunk of that total—150 credits per generation with Veo 3—so it’s worth being strategic from the start.
My advice: think carefully about your prompts and generate only one output at a time. You’ll need to spread those credits out across the month, and each generation takes time—often 2 to 3 minutes or more. That makes iteration relatively slow, so trial-and-error isn’t cheap or fast.
For prompt crafting, Google provides a Vertex AI video generation prompt guide that offers insights into structuring effective prompts for Veo. This guide emphasizes the importance of clear, descriptive prompts and provides examples to help you get started.
If you’re looking for additional guidance, the Runway Gen-3 Alpha Prompting Guide is a valuable resource. It offers detailed strategies for crafting prompts that yield high-quality video outputs, which can also be beneficial when working with Veo 3.